WONDER® Bread-y Power Of Public Opinion, Makeover

Anna Lozyk Romeo — Tue, 22 Nov 2011 01:57:53 +0000

Last night we were driving on Bayview Street in Aurora when a new radio commercial about the WONDER® bread makeover started to play. So, the WONDER® bread got complete makeover according to the commercial – simplified ingredients list, no artificial preservatives, no chemical additives as artificial flavors or artificial colors.

Aha, are they kidding me?

I don’t have to write here about the health benefit of not having all those removed in the ingredient list.

It was a public opinion that got the company to do the makeover. According to their press release through PR Newswire:

‘… consumers are paying more attention to food labels and are seeking products that are free of artificial ingredients. The research revealed that nearly eight in ten (79%) of all women feel buying foods that are free of artificial preservatives, artificial colours and artificial flavours is important — and 77% of all women say buying foods free of these artificial ingredients is more important now than it was one year ago.’

I don’t think it was the research that initiated the make over, probably their sales were down and then they had to do the survey to figure out what is going on.

Okay, okay I will get to the point.

Do you really think that the WONDER® cares about consumers?

My opinion – no.

Less ingredients – reduced cost, increased profits.

No preservatives is interesting one. Now they are telling us – eat faster because it will not last that long. Consumer will have to buy this bread more frequently because of its reduced shelf life.

Oh and because of the health benefits they have grounds for increased price – I just hope not.

See what the power of public opinion can do, bring the better product to the market and profitability for the company.

What are they trying to do whack my head. No I will not allow because I am sticking with my whole grain bread.

Nokiidaa Trail Link, Do Not Feed Ducks With Bread

Will Curious George Ever Stop Smoking? Impacts & Ignorance

Anna Lozyk Romeo — Sat, 15 Oct 2011 01:51:11 +0000

I hate cigarette smoke, but the most I hate when others do not obey the rules. The reason for this post is my observation made on the weekend while shopping at the Upper Canada Mall in Newmarket.

We were coming to the main entrance when a driver caught us and other ladies off.

One of the ladies said – ‘so much for the crossing lines‘.

‘Yes I know, you cannot rely on those to protect you anymore, you really have to watch your back‘ – I replied.

‘So true‘ – she nodded.

At the entrance she pointed at the door which said that people should smoke at least 15 meters from the mall.

‘Look over there‘ – she pointed next. Couple of guys were smoking right at the entrance.

‘Yes no body follows the rules anymore‘ – I stated.

‘Yes, you are right. What can we do now? You have yourself a good shopping day?‘ – waved at me and disappeared in the crowd.

A Woman Smoking in the Town Park, Aurora

I must say her shopping wishes did not work for me that day. I had to go back on Tuesday because of interesting shrinking effect I experienced with Matthew’s clothes and a lady in the Old Navy forgot to take the magnetic security tag. How I made through the door, I don’t know.

Smoking should be banned. We all know the risks. It is now confirmed fact that smoking is dangerous to our health and environment. Cigarette butts are eaten by birds, children pick them up and when left to degrade all the chemicals enter the soil and then our water system.

I must say we did great progress here in Canada when comes to smoking. During my travels back in 2005 I suffered some crazy skin allergic reaction when exposed to smoke on the airports. The worst experience I had at the airports in Japan.

The airports in Japan have these designated smoking booths for travelers, however not fully insulated. Imagine this – a glass booth that can house about 50 smokers (always packed) with a thick smoke cloud above. And when there was a time to leave for the flight, the smoke cloud followed all the passengers. It was thick and every time we passed by one of those I was pouring tears from my eyes. I wish I had my digital camera then to photo that event.